Using Microsoft Forms to get to know your customers


When it comes to engaging your customers, you have a lot of options. You can try different marketing tactics, measure their impact, and adapt your approach accordingly.

Research shows that engaging customers in asking their opinions, and following up to show you’re listening, improves the customer experience and secures their loyalty

There’s one surefire way to get to know your customers on a personal level — and that’s by using Microsoft Forms.

This survey software can collect information about your target audience, allowing you to learn more about them, and understand their needs and wants.

What is Microsoft Forms?

Microsoft Forms is an online survey tool with a focus on B2C brands. It was launched in 2016 and has quickly risen to become one of the most popular survey tools available. Microsoft Forms is free to use, with no recurring fees, and is also extremely easy to use. Its drag-and-drop interface makes it simple for you to create survey questions, collect responses, and export results. Unlike other survey tools, Microsoft Forms supports rich media, making it possible to add images, videos, polls, and other interactive content. It is also compatible with mobile devices, so you can survey from any location. Microsoft Forms offers a wide range of customisable templates, so you can easily create a survey that is visually appealing. It also includes analytics to show how many responses you’ve received, and export the data to your own spreadsheets and accounting software.

How Forms can help you connect with your clients

Surveys, polls, and questionnaires are a great way to get to know your customers. You can use them to understand your customers’ needs, where they might be struggling, and any challenges they’re facing.

By using Microsoft Forms, you can easily get to know your customers on a personal level by collecting information and including interactive content. You can also interact with your users, send them regular updates and send them messages, and more. By doing this, you can build a connection with your customers and build loyalty.

These insights can help you create the right products and services to meet those needs and overcome any challenges your customers are facing.

You can use surveys to find out what kinds of products or services your customers want to see. Maybe one of the things they’re really interested in is team collaboration tools. With that in mind, you can create a survey that asks about their preferences and needs.

Once you have a better idea of your customers’ needs, you can start creating products and services that will meet those needs. This process works for any company or industry, and it’s a great way to make connections with your customers on a personal level.

People enjoy voicing their opinions

One thing most people have in common is a love of sharing their opinions, and Microsoft Forms supplies a quick and easy way to do so.

If you’re trying to get to know your customers, you can’t beat the convenience and simplicity of surveys. You don’t even have to hire survey-taking agents or build a team of employees to take surveys — you can do that yourself as a part of your marketing strategy, or you can outsource the job with a company.

Once you sign up for Microsoft Forms, you can create and manage your polls, questionnaires, or surveys with just a few clicks. The content you create can be sent out through email campaigns, or uploaded to social media.

This digital approach to collecting leads and customer feedback also lets you use automated tools to collect data, which makes it easy to scale your marketing efforts.

How to get started

When it comes to setting up a survey in Microsoft Forms, the process is pretty simple. You just choose a template, create a survey, and then send it to your customers.

The first step is to choose a survey template. You can browse through an extensive list of pre-made templates or create your own.

Once you find a template you like, you’ll want to start creating your survey. You can quickly create a survey by following a simple process:

  • Add up to 25 questions per survey for 5000 respondents.
  • Adding images or links to questions gives your respondents the opportunity to complete tasks like clicking on a link or downloading an app.
  • Add tags and comments to help respondents organise their answers.

The value of data analytics

Once you’re done collecting data with your surveys, you’ll want to process and collate the data analytics. This allows you to see the most important takeaways from your survey results and analyse what works best for your brand.

Microsoft Forms offers several tools for collating data analytics. You can see the number of responses, the demographics and purchase information of survey respondents, the most frequently asked questions and answers, and more. You can also export data to Excel, and view the data from a particular survey from the interface.

When you create surveys that target particular customers, you can use their responses to improve your products and services. This can help you make your products more relevant to your customers’ needs and give you a better idea of what to create next.

For example, let’s say you work at a healthcare company. One of the things you can collect from surveys is customer feedback about your products and services. This data can help you identify pain points or areas of weakness in your products and services.

Once you know how your customers feel about your current offerings, you can use that insight to figure out what to create next.

Get started with the Microsoft experts

Once you’ve gotten to know your customers on a personal level, you can use that information to create products that meet their specific needs. This can help you improve your business, grow your customer base, and deepen relationships with your customers.

The Microsoft specialists at RODIN can help you on your journey to implementing Microsoft Forms into your business’ digital marketing and customer insights. Talk to them today and discover more.

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