Digital transformation had been on the way before the COVID-19 crisis hit, but within the space of a few months, new digital tools and processes revolutionised how businesses operated, pushing adoption of digital technology forward by several years.
Digital transformation is necessary and unavoidable. Businesses wishing to stay ahead of the competition must establish a strategy to escape the comfort zone of traditional practices.
Yet this adoption of digital tools also has an impact on more than just business goals. As most employees shifted to remote working, the modern workplace has become the new norm. Even as companies assume more normal working situations, there has been a definite shift towards more flexible, long-term working solutions.
Thus, digital transformation is about using technology not to just change how businesses work, but how employees can too.
What is digital transformation in the workplace?
Broadly speaking, digital transformation refers to the way we use technology to change business processes to achieve certain goals.
The reason to adopt a digital transformation strategy will differ among organisations depending on their needs and goals. These could be to reach more markets, keep up with customer expectations, or to boost productivity.
When thinking about digital transformation, it’s easy to fixate on the digital part – the technology – and forget the transformation part. It’s appealing to think digital transformation is simply buying more technology or the right software, and then instantly seeing productivity and revenue increase.
Fundamentally, digital transformation is about transforming how people work, not just changing the technology and digital tools they’re using to get work done.
Rather than investing in more technology and hoping it will create better business processes and outcomes, digital transformation can look like creating a better digital workplace that will create change for success. Creating and nurturing a modern workplace that engages employees in a more meaningful way directly drives the productivity and growth of a company.
Benefits of digital transformation in the modern workplace
The main focus of change is to improve the business in a way that enhances customer experience, but businesses that invest in digital transformation empower their workforce too. This manifests in higher employee engagement and business productivity.
Benefits of digital transformation in the modern workplace include:
The journey toward digital transformation of the workplace
The speed of technology evolution is nothing short of astonishing. As each improvement comes online, the next advancement is already in the wings, waiting to be realised. The traditional workplaces and processes of the past are no longer relevant in today’s modern business world.
The adoption of digital technology as a business has many benefits, and starting with the people who make the business happen is one of the key ways to ensure your digital transformation is successful. A business undertaking digital transformation isn’t changing their core values, but developing a connected workplace culture, and using digital tools to support their business goals.
To leverage your technology and ensure your digital transformation is successful, talk to the experts at RODIN, who offer specialist knowledge and industry experience to revolutionise your business.