Digital transformation and the modern workplace

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Digital transformation had been on the way before the COVID-19 crisis hit, but within the space of a few months, new digital tools and processes revolutionised how businesses operated, pushing adoption of digital technology forward by several years.

Digital transformation is necessary and unavoidable. Businesses wishing to stay ahead of the competition must establish a strategy to escape the comfort zone of traditional practices.

Yet this adoption of digital tools also has an impact on more than just business goals. As most employees shifted to remote working, the modern workplace has become the new norm. Even as companies assume more normal working situations, there has been a definite shift towards more flexible, long-term working solutions.

Thus, digital transformation is about using technology not to just change how businesses work, but how employees can too.

What is digital transformation in the workplace?

Broadly speaking, digital transformation refers to the way we use technology to change business processes to achieve certain goals.

The reason to adopt a digital transformation strategy will differ among organisations depending on their needs and goals. These could be to reach more markets, keep up with customer expectations, or to boost productivity.

When thinking about digital transformation, it’s easy to fixate on the digital part – the technology – and forget the transformation part. It’s appealing to think digital transformation is simply buying more technology or the right software, and then instantly seeing productivity and revenue increase.

Fundamentally, digital transformation is about transforming how people work, not just changing the technology and digital tools they’re using to get work done.

Rather than investing in more technology and hoping it will create better business processes and outcomes, digital transformation can look like creating a better digital workplace that will create change for success. Creating and nurturing a modern workplace that engages employees in a more meaningful way directly drives the productivity and growth of a company.

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Benefits of digital transformation in the modern workplace

The main focus of change is to improve the business in a way that enhances customer experience, but businesses that invest in digital transformation empower their workforce too. This manifests in higher employee engagement and business productivity.

Benefits of digital transformation in the modern workplace include:

1. Collaboration

Remote working over the past year or so has shown that technology has the power to connect people. Communication tools such as Microsoft Teams have transformed the way employees share information and communicate, and collaboration tools like SharePoint have made collaborating on documents much easier. Employees can work on the same document, identify and track changes without stress, and access them anytime. As the transition back to offices occurs, these platforms eliminate the need for people to travel long distances for meetings and allow field workers the ability to access company information securely while working remotely.

2. Productivity

A big part of digital transformation is removing work silos, where data is held up in one area of a business and not accessible to others. Employees waste time every day looking for information needed to do their job. Automation of certain tasks because of upgrading systems reduces tedious, time-consuming activities. With the right digital tools to streamline processes and workflows, information is more accessible across the entire business, and employees are more productive and able to spend their time more strategically.

3. Data insights

Digital transformation allows companies to collect data and then analyse it to provide insight to guide smart business decisions. Data analytic tools can help your business to utilise the data from online services, customer interactions, employee workflow. Structuring data and allowing employees the ability to analyse it quickly helps your company run more efficiently and make more informed decisions, to achieve your goals quicker.

4. Agility and scalability

Flexibility is a key part in the modern workplace transformation. Cloud computing plays a critical role in helping businesses to stay relevant, resilient and provide the tools to enable remote working. With more businesses than ever before using cloud computing services, employees can securely access files, systems and collaboration tools from anywhere. Cloud computing allows businesses to scale up or down as demands change. With a few clicks, employees can access tools customised to the exact needs of the organisation.

5. Increased profitability

As technology becomes more strategic, companies expect a measurable return of investment from digital transformation. Many businesses are leveraging this as a competitive differentiator and giving their employees the ability to work smarter and provide better customer service. A business that becomes more profitable as a result of digital transformation is likely to innovate faster and stay ahead of the competition.

6. Employee engagement

It is essential for employees to be involved and trained with new technologies, as it's an opportunity for them to learn and grow. Digital transformation offers businesses a great opportunity to upskill their team members. By investing in employee development, you are likely to retain employees and lead them to become more motivated.

The journey toward digital transformation of the workplace

The speed of technology evolution is nothing short of astonishing. As each improvement comes online, the next advancement is already in the wings, waiting to be realised. The traditional workplaces and processes of the past are no longer relevant in today’s modern business world.

The adoption of digital technology as a business has many benefits, and starting with the people who make the business happen is one of the key ways to ensure your digital transformation is successful. A business undertaking digital transformation isn’t changing their core values, but developing a connected workplace culture, and using digital tools to support their business goals.

To leverage your technology and ensure your digital transformation is successful, talk to the experts at RODIN, who offer specialist knowledge and industry experience to revolutionise your business.

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